How Do You Engage Your Ideal Client Profile (ICP)?
When people ask me, “Emma, what is your ideal client?” I smile because the answer isn’t what most expect. For me it’s not about demographics, industries, or revenue brackets—though those details do matter. For me, it boils down to authenticity, shared values, and, yes, a touch of cosmic alignment.
Let me share a story that illustrates exactly how I know when I’ve found my ICP and what seals the deal.
The Moment of Cosmic Connection
Recently, I found myself in a coffee shop, enjoying a much-needed coffee as the ideas were coming thick and fast that day, when a potential client approached me. They recognised me from a video I’d shared on Linked in and Instagram. It was one of those serendipitous moments—a chance encounter that turned into an impromptu discussion about their business challenges. As we chatted, they casually mentioned feeling stuck in their strategy. I couldn’t resist pointing out that Mercury was retrograde and jokingly asked if they’d been experiencing communication breakdowns or decision fatigue. Their response? A hearty laugh followed by, “That explains everything!”
From that moment, we connected on a level beyond just business. The discussion became rich with honesty, mutual understanding, and a shared acknowledgment of the value of intuition—whether it’s driven by data, gut feelings, or planetary retrogrades.
What Sealed the Deal?
Our values aligned seamlessly. We both believed in the importance of:
- People buy people.
- The benefits of the space in-between hard stops to reflect.
- Building partnerships that prioritize mutual growth over short-term wins.
But what truly sealed the deal was authenticity. I wasn’t trying to fit into a mold or deliver a pitch that wasn’t true to who I am. I spoke my truth, shared insights that mattered to me, and engaged with them as a person first, not just a potential client.
Post-Meeting Actions and Outcomes
After that call, we both knew this was more than a transactional relationship. Within a week, we mapped out a plan for a deeply compelling and lucrative project that felt as exciting as it was meaningful. The best part? We’ve discovered we’re not just great business collaborators; we’re aligned on values that will shape future projects together.
We’ve moved forward with clarity, purpose, and enthusiasm, all rooted in a foundation of trust and mutual respect. That first conversation set the tone for everything that followed, proving that authenticity truly does serve you well time and time again.
The Takeaway: How Do You Engage Your ICP?
Engaging your ideal client isn’t about memorizing a script or ticking boxes. It’s about knowing who you are, what you stand for, and being willing to show up as your true self. Here’s what I’ve learned:
1. Know Your Values: Your ICP will resonate with the values you prioritise.
2. Be Open to Connection: Authenticity is magnetic. It creates space for genuine partnerships.
3. Align Beyond Business: Look for alignment in purpose and perspective, not just the project scope.
When your authenticity meets their alignment, that’s when the magic happens—or as I like to say, the cosmic alignment.
So, who’s your ICP? If you’re still unsure, perhaps it’s time to pause, reflect, and trust your intuition. Your ideal client might be one conversation away from becoming a perfect partner in success.
Want to unpack that ? Maybe a discovery call is the perfect next step? Maybe we can share a remote or in person coffee...
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